In line with the company’s philosophy of Proraso of making professional products, they’re traveling the globe to find the best shaving professionals, who, in their barbershops in Europe, in America, in South Africa, rely on Proraso and choose it every single day.
their customers are from around the world and many newspapers wrote about them. for sample; RUSSEL MANLEY NEW YORK, HUCKLE THE BARBER LONDON, Alain – Paris and also from our lovely country; BARBER HOUSE MüNCHEN.
A BEAUTIFUL ITALIAN STORY.
Proraso founded in 1908 by Ludovico Martelli, they’ve been setting trends in the shaving world for three generations. Proraso grows by Italy’s side.
It’s 1948: a small Florentine laboratory is experimenting on formulas that work, studying new products. It’s a time of innovation and change, a time to trust in the future and in a small business that they want to grow. This was the year of the Pre and After Shave Cream, which surprised with its freshness and efficacy: it was first embraced by Italian barbers and then by an ever-growing number of home shavers. The way of shaving changed in an Italy that craved change.